Friday 8 July 2011

Rebranding Canada







“The aesthetic needed to be sporty but not futuristic, historic but fashion forward, bold but humble” - Ben Hulse
I like the choice of typeface which is simple and updated but at the same time has the historic feel to it. Especially in the letter 'C' you can see how the slanted cuts resonate with the imagery.


No comments:

Post a Comment

Tell me what you think! :)